Conflict-free
Our diamonds are conflict-free because they are sourced through De Beers, the biggest mining company in the world (see History of diamonds)
Diamonds are formed by nature
The value of a diamond
depends on its quality (see diamond grading).
All our diamond prices are based on this minimum standard. We have set our standard to be on a par with the best multiple high street jewellers. But high street jewellers do NOT certify most of their diamonds. We do!
All our diamonds
of 0.25ct (Πcarat) or more are independently certified by an international gem testing laboratory such as GIA, HRD or ANCHORCERT and a certificate is supplied with the diamond at the time of delivery. If you have ordered a diamond of our standard quality and this quality and size is not readily available at the time of purchase we will supply a better diamond at no extra cost to you. e.g. Colour G instead of H, 0.27ct instead of 0.25ct etc.
Certified diamonds
can be supplied in any quality either loose or mounted.
Our unique instant pricing system
enables you to choose ANY combination of Colour, Clarity, or Carat weight in any metal in any finger size in any design AT THE CLICK OF A MOUSE. If we cannot find a diamond to exactly match your chosen quality we will automatically supply a diamond of better quality at NO EXTRA COST to you. We can also supply diamonds below our standard quality where for example a customer wants to trade -off a larger diamond size for a lower colour or clarity. We are completely flexible.